What happens when a pop-up shop is insanely successful? Simple answer, it becomes permanent…obviously. This is exactly what’s happened to Blind Tiger Collective. Just before Christmas, a collection of Irish brands, headed by Dualta Jones of Project A Apparel came together to set up Blind Tiger Collective. Open for only four days, the phenomenal success of the pop-up shop made it was clear that this couldn’t be a fleeting moment on the timeline of Dublin fashion. It had to become a permanent fixture. Inspired by street culture, fashion and lifestyle, the South William street store has set the bar high and is sure to be a staple in Dublin’s fashion scene.